How can the Medical Community take Advantage of Facebook’s New Graph Search?
Facebook is launching a new product, called Graph Search, which the social media platform hopes will become a primary “pillar” just like the Timeline. Currently undergoing beta testing, Graph Search is anticipated to redefine web…
Why and How Direct-to-consumer Advertising Works
Marketing pharmaceutical drugs or medical devices directly to patients through print ads, TV commercials, online video ads, and more is controversial. While some argue direct-to-consumer (DTC) advertising leads to better-informed patients and improved health care,…
Three Areas of Successful Medical Device Marketing
After you’ve brought a new medical device to market, what’s next? How do you promote that product and get it in the hands of those who could benefit from it the most? It can be…