Catch a Sneak Preview of an Innovative Medical Animation

More and more medical animations are being used as effective tools in helping patients understand their condition or learn about their treatment options. Medical animations can be just as diverse in their content or subject matter as their artistic style and delivery. A medical illustration of the human anatomy can be animated to show the body’s systems in action, or a 3D medical animation can be created to demonstrate the operation of a particular medical device. These medical animations can be incorporated into a diagnosis or treatment page of a website, or even showcased on a video playing in the physician’s waiting room – the possibilities are endless.

But before a medical animation ends up on the web or in a doctor’s office, it needs to be created, enhanced, and rendered to perfection. Below are the highlighted milestones of development that take an idea and turn it into virtual reality:

Conceptualization: First, hone in on your purpose; what do you want the viewer to learn or gain from watching the animation and to what degree? Take, for example, the promotion of a new prescription medication – do you want to show the cellular reaction, the body’s overall response, or both? What’s going to distinguish your product from others already on the market? What’s going to appeal to the patient? How realistic or artistic do you want the animation to be? If a photo-realistic look is what you’re after, then a 3D model may be preferred; whereas, a hand-drawn illustration may be recommended in a different application. Identifying pertinent information and establishing a look up front will help the development process stay focused on clear goals.

Previsualization: Although a storyboard will help map out each step in a sequential manner, previsualization gives developers the ability to experiment with staging and art direction options – such as lighting, camera placement and movement – as well as music, sound effects, and dialogue in the early planning stages to set the perfect scene. This milestone is a pivotal point in development because it is when clients can approve the direction or shift around ideas before the fully produced and edited sequences are complete. Essentially, a previsual is your sneak preview to the finished product and a chance to ensure the original concept is well aligned with the ultimate vision.

Completion: After the previsualization is approved, the execution of the vision takes place and the medical animation is produced to exact specifications. When the look is refined, the sequence is made seamless, special effects are incorporated, and the message is conveyed, then the final product is formatted for delivery. Whether the end result is packaged for the web or any other type of collateral material, the developer needs to ensure that the medical animation is impressive at first view and every view thereafter.

DDA Medical creates innovative medical animations for pharmaceutical companies, healthcare organizations, and medical device manufacturers. Previsualization is part of a multi-step development process at DDA Medical that helps our animators make the most out of time expended, keep budgets in reach, and deliver an end product that exceeds expectations. Contact DDA Medical by phone at 215-355-6442 or by email at