For Strategic internet marketing, it is a  good technique to create applications for social networking sites like Facebook and MySpace because they can reach a broad audience. With Facebook you can add in web ads in your application to generate revenue or it can be used as another form of internet marketing to show off some of your site featuresto draw users to your site.

When Programming for facebook applications they use their proprietary language called FBML which is similar to HTML. FBML does not allow scripts to be run. Facebook also has development console tools for testing purposes. Writing with FBML lets you use the user’s information such as their name, location, friend’s usernames, etc with Facebook keeping their information private from the creators of the application. We are creating a Facebook application for a site called youbetmylife.com where users get share wagers, bets, and stories with other users.