Our Digital Tools

I had received email notices not too long ago that Adobe CS5 software was shipping. From Matt’s last blog it appears that he got to take Premiere CS5 out for a spin since one of his friends got it. If the history of Adobe’s software sales repeats itself, CS5 will be a big seller. So far through sales in the past the odd numbered versions of the Adobe upgrades are the ones that seem to be adopted and purchased and the even numbered ones lag in sales. I’d assume that a lot of it has to do with the span of time in between each release. The new versions get updated maybe every 1 1/2 to 2 years, so buying new software that frequently is expensive and also adds a small learning curve for the new features every time. A span of 3 to 4 years is much more reasonable for upgrades and to keep up with the evolving technology. I haven’t been able to try out any of the CS5 programs yet, but I have watched a few videos on Flash CS5 and saw some pretty cool looking new features. Mainly the built-in physics engine that could aid in certain complex animations.

DDA uses many programs every day from Adobe. Photoshop, Premiere Pro, Dreamweaver, Illustrator, Flash, After Effects, Audition, and Acrobat are the tools that our professionals rely on whether working as a programmer, animator, graphic designer, or video editor. They have really put together an incredible suite of products that help workers in the digital age make the Internet, video, and design what it is today.

Oh and just now I remembered another tool that we live on here at DDA. Adobe’s Coldfusion is the code that we primarily do our web programming in and use on our servers. So almost all of our advanced programming is done with this great language. I’ve done the basics with php and I’ve now experienced Coldfusion. I must say that Coldfusion is a much better language and much easier to program in. The only benefit that php has is that it is free to put on your server. Frankly though, it isn’t worth the extra time and effort to use php just to save those dollars. So as we keep on working in the digital age I’ll keep on using my Adobe software to do the job.