Why the Healthcare Community should Take Advantage of QR Technology to Increase Conversion Rates
A Quick Response (QR) code is a type of matrix barcode that consists of black modules (square dots) arranged in a square pattern on a white background. People with a smartphone can take a picture of the box and immediately land on a web page to learn more information or take a specific call to action. The primary objective behind the technology is to grab readers’ attentions and when they are most interested in the subject matter, provide them with an easy means to act now. As the adoption of smartphones is on the rise, QR technology is becoming a viable advertising strategy for a wide range of markets. The healthcare community is no exception.
One of the stumbling blocks in maximizing today’s evolving technology breakthroughs is conceptualizing their application so they have measurable impact. First, consider your target demographic. Are they among the masses of smartphone users? If so, then you’re one step closer to a successful campaign. Next, consider your current direct-to-consumer medical marketing, future events, and new programs or services. Determine where you want to focus your promotional efforts and the call to action you want your patients or prospects to take. Incorporate an online destination that effectively facilitates that call to action.
Then, establish a proper vehicle for scanning QR codes:
- Billboards and outdoor signage
- Brochures, flyers, newsletters, coupons
- Community event display tables
- Customer/patient feedback and satisfaction surveys
- Email signatures and business cards
- Facebook, LinkedIn, YouTube, and other social media connections
- Journal and publication articles
- Online ads or special web pages
- Print ads in newspapers, magazines, and direct mail
- Windows, showcase, reception area displays
Finally, find a QR code developer to turn your ideas into reality. QR technology allows you to trace which advertisement a person scanned. With this information, you’ll be able to know where people were reading about your services and pulling up your services on the website. This way, you can make sure you’re targeting people in the places that are most convenient for them. With QR technology, people don’t have to be tied to a computer to use them, or have to remember a long string of words to get to your website. They simply scan the barcode and they’re in. Make your patients lives a little easier and increase your conversion rates at the same time.