13-Year-Old Steals Dad’s Credit Card to Buy Hookers

That is the title of a post that has now become linkbait legend in less than a week.

It is the headline of a fake/phoney story that one savvy Internet marketer made up about a 13 year-old boy in Texas who used his father’s credit card to go on a $30,000 spending spree, culminating with a game of Halo at a motel with a couple hookers. (The kid convinced the hookers he was a midget traveling with the circus.)

The marketer said he made it as ridiculous as possible so it would be obvious that it would be fake. Even so, it still made the front page of the social media site, digg, with an impressive “2,508 diggs,” and, possibly more interesting, it actually was picked up by the real news media — well by Fox News but that’s close enough. Their newscaster even made and appeal for the prostitutes’ arrest.

The result was 6,000 inbound links to his client’s site, which will have a huge positive affect on his page rank and therefore his search engine listings.

It’s not known if or how Google will respond to this type of guerrilla website marketing. There is no official response from Google about how the search engine might treat fake content. But Matt Cutts a well known Google employee who specializes in Search engine optimization is quoted as saying “It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it.