For those of you who already know what that means, you’re very smart, well done. To the rest, let me give a few examples. I’ll start with the best example…today’s 200m and 100m World record-holding Olympic Gold Medal winner, the world’s fastest man, Usain Bolt. Another would be Thomas Crapper, a manufacturer of Victorian toilets, and finally the late Tony Snow, with his job as the Whitehouse press secretary.

If you still haven’t got it, an aptronym is a name aptly suited to its owner.

Which leads me to our very own Miss ‘Weber’, who has worked on updating/changing manipulating websites at DDA for just under 12 years and her head is now chock full of search engine optimization knowledge, which she uses everyday to improve our client’s website rankings.