Attention to Detail

The other day my son asked me a simple question, “Mom, did you ever get a ticket from a policeman?” Now, to any other child a simple, “Yes” would have been enough of an answer, but not my son. He always wants to know every step and the who, what, where, when and why aspect of any event that has happened. He should be a detective when he grows up!

So I had to give the long drawn out version of the only time that I was given a ticket, which was about a year and a half ago. I described how I was on my way to take my daughter to the dentist; I was running late since the babysitter wasn’t on time to begin with; I was so focused on getting to my appointment in time that I turned right on red when I was not supposed to. I told him that there was a sign that I didn’t see that read, “No turn on red.” I described the flashing lights on the cop car, the way he asked me “Do you know why I pulled you over?” How I handed the officer my license and how he handed me my first ticket. After recounting my first ticket incident I thought I did pretty well and was surprised when my son still had a question for me…

“Mom, what color was the ticket?” I had to laugh as I looked at that little face with those big brown eyes and a devilish smile.

At DDA, our graphic designers, copywriters and seo specialists also pay close attention to detail. For print work such as brochure design, catalog design and business card layouts, everything is checked and re-checked before it is sent out for proofs, which are then checked again before final print. Our copywriters conduct keyword research before creating page after page of highly optimized keyword-rich content. SEO Specialists make sure that each page of a website is focused and fully optimized and project coordinators are there every step of the way to make sure that nothing is overlooked.