Cookie Cutter Website Design/Search Engine Optimization… Not at DDA!

When I think of cookie cutter, I think of the dictionary’s definition… a device, usually of metal, for cutting shaped forms, as circles or stars, for cookies from dough that has been rolled flat. This is probably because I love baking!

Baking was one of my all time favorite things to do with my Mom. She baked all of our elaborate birthday cakes and always had cupcakes ready for us as a little surprise on holiday mornings. I have taken her recipes and secret tips and continued the baking tradition. From cakes to cookies, cupcakes to cobblers she taught me how to do it all. Over the years, I haven’t had as much time to bake and at times have resorted to running to the store to pickup something from the bakery section… but this weekend I was back in the kitchen and baking cakes, cupcakes, and making sand pudding.

In today’s world, cookie cutter has come to mean the footprint/shape/base of something that is the same and repeated over and over.

Cookie cutter is probably used most often to describe website design. Other website design companies are using templates to create websites. DDA knows better!

Search engine optimization could also be considered to be cookie cutter by having the same meta tags on each page etc. At DDA, a search enging marketing company, we take the time to focus each individual page of an optimized website on a specific topic. We treat each of the sites that are enrolled in our SureThing Optimization Program like we are baking them from scratch, in a sense, making sure that each site has the proper ingredients to increase their website rankings on Google. And when the timer has gone off… our client’s websites have achieved numerous rankings on the first page of Google.

At DDA, we leave the cookie cutters at home!