Dollars and Cents of Estimating

Since I began at DDA, I have been involved in estimating projects.

Originally, I handled all types of project estimates — website, animation, programming, print, etc. Today, DDA has an amazing group of writers in New Business Development who handle the majority of these quotes.

I focus on print estimates. The term print is a very general term. Print ranges from postcards, to posters, to sell sheets, to brochures, to trade show displays, and to table covers, etc. Print quotes are also very specific in detail about the piece that is being discussed. They include a description of the project, size, color process, and the quantity being quoted.

Each piece of the quote is directly related to every other piece of the quote. It is always interesting and keeps one’s mind alert.