Today I decided to split my day between website optimization projects. This morning I focused on websites enrolled in our SureThing Optimization Program, and this afternoon I will be implementing website optimization into our newly redesigned medical website, DDAMedical.com.
My afternoon will be full of tweaking meta tags and alt text to focus on the keyword-rich content written by our own copywriters. I am sure that I will come across terms like, elearning, medical marketing, marketing techologies, clinical trials and healthcare IT. It has been a while since I shot the medical videos that were implemented into the site, so revisiting the medical terminology should be interesting.