Is Social Media Really Advertising?
There is a large population of consumers and business owners who do not understand the value of a quality website. In today’s environment the world wide web has taken the marketing and advertising industries by storm. However, if you do not understand the complexities of all that is involved, your website could do little more than cost you a pretty penny. DDA takes any and every opportunity that we can to make sure that our clients–potential and existing–understand the strength of a well designed, well written, and optimized website. We also take pride in our processes to achieve the results that our clients are looking for.
Enter the 21st century and social media is making its appearance and winning people over to the extent that some are opting out of traditional advertising. They are doing this in false hopes that web 2.0 tools like Twitter, Facebook, and blogs are magical and will drive their business alone.
Don’t get me wrong, these platforms are great for word of mouth, which is basic marketing 101. However, they need the support of traditional advertising such as a direct mail piece, a brochure, a website full of keyword-rich, optimized content and video.
Done right, your website can bring a return on investment and support your business on its own. If you are ready to face the facts, give DDA a call today for all of your design, content, video, and website needs.