What to look for in a Search Engine Optimization Specialist

I was reading an article the other day about what to look for in a Search Engine Optimization Specialist. I found the paragraph below interesting :

“Most so-called Search Engine Optimization Specialists are people who slap keywords and keyword phrases inside of HTML tags without considering an overall online marketing strategy. On the other hand, there are people who can write for the search engines, analyze site statistics, have a thorough knowledge of spider-friendly HTML, have considerable experience with SEO in multiple industries, and stay up-to-date on search engine happenings. These are the true search engine experts.”

At first I took offense to the initial sentence thinking. “Hey, that is not true about me!” Then I continued to read and calmed down and thought “OK, that’s much better.”

So I guess working at DDA, a search engine marketing company, has turned me into a search engine expert. Working with websites in varying industries, from medical to plastic injection molding, means that each websites needs its own focused optimization. I do not just slap keywords into the meta tags, thank you very much, but rather integrate them into all meta tags, content development, and focus each page on each word specifically. And you could say that 12 years could be looked at as “considerable experience.”

At DDA, we stay ahead of the game on search engine happenings and are truly search engine optimization and marketing experts.