Marketing with Considerations
Everybody likes to save money but there are some things you shouldn’t skimp on, like marketing and advertising. When it comes to website design and development, video production, and, most especially, search engine marketing (SEM), there are a lot of cheap alternatives. From one-man operations to big companies touting hundreds of employees, there are lots and lots of options, so how you know which one to choose?
First and foremost, you should have a clear idea of what you want and your expectations. That’s not to say you need to have the concept worked out to the littlest detail, but you should know the level of detail and quality you’re looking for and what you’re hoping it will accomplish. For instance, for an animation, before seeking out vendors, you should know whether you’re looking for a 2D or 3D animation, how detailed you’d like it to be, and a general idea of what will need to be animated (e.g. people, a process, objects, etc.). This will help level the playing field and ensure that you’re receiving estimates based on the same general specifications. If you’re project remains vague, you have no way of knowing if the bids you received are equal; there may be a drastic price difference between company A and company B, but you there also might be a huge difference in what’s being delivered. In the end, you risk being disappointed because you chose the lesser price but didn’t get what you wanted.
You should also take some time to get to know the company. I’m not saying you need to take it on a date, but you should do some research to find out the age, clients, previous work, results, and where they’re based, at the very least. Make sure to do your homework beyond just speaking with a representative of the company. There are a lot of companies who outsource their work to other countries, particularly in the web development and search engine optimization fields; this may or may not be an issue for you. Also, asking for and checking references is a good idea.
Understanding the company’s process is also important. At DDA, every project we undertake, from print production and medical illustrations and design to custom programming, is broken down into many small steps with ample opportunity for client review and revisions at each step. We never move to the next stage without seeking client approval first; this process is very important to us and ensures that we’re producing a product that we and the client are happy with. We never limit the client in terms of the number of design concepts or revisions, and they can have as much control as they desire. This process is built into every estimate we do. Not all companies offer the same kind of transparency and some put limits on the number of design concepts and revisions a client can have.
Finally, for now, you should know if you want something custom or from a template. DDA is a custom developer. Nothing we do is from a template or cookie-cutter derived. We’re always looking to build attractive, engaging, unique, and often innovative work, like virtual medical simulations and fully-compatible websites and online applications through Flash conversion and iPad and iPhone friendly development services from our newest division, AppleSavvy. Many companies, however, build from templates, which can have many impacts on effectiveness and performance.
There are many other considerations to make when choosing a vendor for your next interactive or traditional marketing project; if you’d like to learn more about the marketing and corporate marketing and advertising services we offer, contact DDA today.