Mr Bounce Rate
What is Bounce Rate?
Well lets say that it is the Brad Pitt of current website statistics. The textbook definition is this:
Bounce Rate – the percentage of single page visits, or better defined as visits in which the person left your site from the entrance (landing) page.
Now there can be some technical nuances to this, like the minimum or maximum times by which a visitor must leave in order for a bounce to occur. If they sit on one page for over 30 minutes then move on, most software will count that as a second visit and therefore the first as a bounce. The actual stat for a website is saved as a percentage value — it’s the number of web site visitors who visit only a single page of a website per session, divided by the total number of website visits.
So why is it so popular? Well because it is very easy to understand or should that be hard to mis-understand? On top of that you can quickly see how your efforts can affect it. The lower the Bounce Rate the better, or more sticky, your site is.
What’s also good with Bounce Rate is you can use it to judge the quality of traffic from various sources.
You can measure the Bounce Rate of traffic just from Google, or from an email campaign, or maybe referrals from MySpace versus referrals from Facebook. And what could be even more important, you can use this to help gage the effectiveness of your PPC campaigns. You may get clicks from your ads but you’re not converting if they bounce straight off. At a glance you can compare terms against each other to see which one are under performing and which ones are wasting your money.
So have fun using this info to tweak your landing pages and watch that ROI rise, or if you want find a expert company to help you tailor those pages for maximum stickiness, say, oh I don’t know a company like DDA.