Search Engine Optimization (SEO) and Pay per Click (PPC)

I’d like to talk about Search Engine Optimization (SEO) and Pay per Click (PPC). In fact, this post is more about the general knowledge of website owners. It still amazes us here at DDA that people will gladly spend $3,000 a month on a Google Adwords campaign with thinking twice about it, but won’t spend $100 a month on a SEO campaign. Just imagine, if you were to take even half of that PPC budget and apply it to an SEO campaign. Not that we here at DDA are against PPC. In fact, we manage several PPC campaigns for various clients, and we even have our own in-house custom tracking software so we can better analyze click-thru’s and conversion for them. The mind set we have here is that in the long term, it’s not best for the client to use only PPC.

We see it like renting a home as opposed to buying a home. With PPC, as soon as you stop paying, then bam! That’s it, your traffic has gone. Whereas with SEO, it’s more like buying a house: you are day by day positioning yourself for better natural ranking, and at the end of year, you will own some quality Search Engine Results real estate, providing you with a variety of clicks for free.