What is a Widget?

Well, as we all know, a ‘Widget’ is a device placed in a container of beer to help create that authentic draft poured look and taste to your beer. The original Widget was patented by Guinness; it’s all got to do with tiny bubbles and surface area. If you want to learn more, see here.

But more recently the term Widget has been hijacked by the internet and his friends. A widget in these circles is now a term used to describe a small specialized desktop application that provides easy access to a frequently used function…. but hold on– while the internet and his friends weren’t looking, his younger, cooler brother twisted the term to now describe a pseudo-application of any functionality that can be embedded or plugged into a web-based application–like, for example, a social network platform like Facebook or a blog like WordPress.

So now you know that, but you’re still not sure what a widget really is, so here is an example: Travbuddy.

This is a Facebook and MySpace app that lets users put a flash map on their profiles displaying the countries they’ve visited. The result being that travbuddy.com’s membership has grown a hundredfold in the last six months. If you find the right tool or niche, then a widget could be the biggest little thing to ever hit your company.