Social Media Optimization

With all of the new social media websites on the Internet these days, social media optimization is becoming a necessary part of website optimization. Social Media Optimization uses methods for generating publicity through social media and online communities.

Methods of social media optimization or SMO include RSS feeds, social news buttons, blogs, incorporating images and videos etc. When reading about social media optimization techniques on various websites, several sites have listed five rules for conducting social media optimization.

They are:

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup
  6. Get communities connected