The Long Haul

When you embark upon a search engine marketing campaign you need to be aware that it is by no means a quick fix. As is often the case, people start out with the unbridled enthusiasm of Billy Mumphrey — writing content everyday, submitting pages and collecting links. After a week goes by, all of this is to no avail and they see no return for the time spent. Their commitment wanes, and the next thing you know you’re looking for the quick fix and get caught up in the dirty game of link exchange and international domain names.

Here at DDA, we have been optimizing websites for over a decade, and we know through experience that there is no quick solution when it comes to building good quality sustainable rankings for your website. In fact, a quick rapid grow in links can trigger Google to damper or block your web pages, as it is a clear sign you are trying to manipulate its results. It can take 4 to 6 months to make a big dent into the rankings you’re looking for, so prepare to be in it for the long haul. That’s quite alright with us, we recommend you just arm yourself with some Led Zeppelin, Twizzlers, and a large coffee, or whatever you need to help keep you keep focused over the next 6 months.