Understanding your website (Part seven)

E-commerce tracking: Many leading website analytic programs now enable you to add an attached revenue to an event on your site. Once you set this, it opens up a world of easily accessible information. For example the total number of transactions for the period , the total products purchased and average order value. These are all things that you good get from your accounting program.

The magic happens when you can find out where the money came in from. You can break the data down to find out which sites send you the best sales traffic, which keywords led to which products being sold, whether your PPC or organic search campaigns give you the best sales; even which regions of the country buy which products. In fact you can cross reference most stats with revenue, helping you discover where to laser target your time and effort into bringing you more sales.