Work Week Adjustments

This morning, I was watching the news and they were speaking about the high fuel costs at the pump and how it is affecting drivers as well as businesses. Some businesses have started or will be switching their work week schedule from a five-day work week to a four-day work week to help alleviate the stress of high fuel costs, as well as the costs of running the businesses.

What’s interesting about this is the fact that it shows Dynamic Digital Advertising (DDA) is once again ahead of the curve. DDA has implemented this four-day work week schedule since its early inception. DDA is also ahead of the “pack” in our advertising services, such as search engine optimization. We are the first search marketing company in Pennsylvania, and the best at what we do here. By having time and experience on our side, our competitors have difficulty adjusting to Google’s algorithms and complex ranking system, which we see as they fold one after the other.

Most companies are quick to push their pay-per-click marketing schemes in hopes that they will not have to actually put work in to satisfy their clients’ needs and wants. Though honesty is the best policy, these same companies are not disclosing to their clients that pay-per-click is neither cheap, nor does it result in a greater than 30% success rate compared to the natural search engine rankings, which continuously out perform the pay-per-click marketing scheme.

The fact of the matter is that natural search engine optimization yields approximately an average of 70-80% more visitors to clients’ websites compared to a 20-30% (generous) visitor rate of the pay-per-click. Another thing with the pay-per-click marketing solution is that the company now exposes themselves to click fraud; something that search engine optimization marketing does not have to worry about. Not only is it expensive to begin a pay-per-click program, it is expensive to maintain as competitors hire employees to specifically click on their competitors in hopes they drain their marketing budget and to bring more visitors to the “targeted” site.

DDA believes in natural, budgeted, and honest marketing solutions, which will help the client meet their goals and needs, instead of focusing on their own wants and needs. Visit or give us a call, we would love to hear form you, and hear your companies’ questions and or concerns. Meeting our clients’ or prospects’ need before ours is what this advertising agency does, because at the end of the day, it is about meeting the needs of our clients, not our own.