I hate to say it, but I mean it!
In the world of advertising, you hear many companies throw around the phrase “one-stop shop” to describe their capabilities/services/products. I have to admit that I’m tired of using it in my copywriting because, for me,…
Never a Dull Moment
While yesterday was filled with an assortment of project coordination responsibilities from facilitating a teleconference with international clients to touring a medical lab in an area hospital, today’s task list includes many copywriting assignments from search engine…
Manufacturing to Medical
When I first started at our advertising agency, most of my time was spent producing search engine optimization copywriting for the website development projects of regional manufacturing clients. I learned about everything from thermoplastic injection molding…
