Appealing to your Ideal or Actual Customer?
Whether I’m producing brochure copywriting for print, search engine optimization copywriting for the Web, scriptwriting for a promotional or training video, or just about any other type of content, I often ask myself, “Self… would…
Moving On
My husband’s 30th birthday is approaching and I’ll tell you he is less than thrilled. Although his hair is already turning to a salt and pepper color, he doesn’t want to age and would do…
My One True Love
Lately, search engine optimization (SEO) copywriting projects have taken precedence on my to-do list. Throughout the years, I’ve enjoyed implementing known SEO strategies and devising tactics of my own that work to promote high rankings…
