How to Give Your Video Purpose

You know you want to produce a video, but you don’t know where to start. Before any cameras start rolling, you need a plan. For starters, ask yourself a series of questions to find the video’s theme. What is theme? The theme is what you want to express about a certain subject. The video theme will be the opinion viewers make about your company. Obviously, you want this to be a positive opinion, so try to make the theme interesting and unique. To help find a theme, think about the following:

  1. What is the primary purpose of the video? Do you want to inform the viewer? Entertain? Motivate? Do you want your viewers to laugh or cry?
  2. What is the central idea? Will the video focus on introducing a product? Summarizng a new idea? Overviewing corporate capabilities?
  3. What message are you trying to send? What do you want viewers to take away from the video?

Once you have some answers to these questions, your theme will start to take shape in the form of a video storyboard. What is storyboarding? Read on to find out.

Use a Pencil to Help Find Purpose

After some initial brainstorming on video elements and themes, you’ll be ready to put pencil to paper and storyboard. This step can be done in many different ways, whether online or hardcopy, but the main purpose is to get the vision for your video out of your head and help translate it to others or hash it out to help your own production process. The themes for your video will become clearer once you have ideas down on paper.

The storyboard can be visual or textual. You can add drawings to illustrate any actors or animated characters in your video. Add bulleted points that could transition into a script, and include the main messages you want viewers to walk away with. The storyboard won’t only help you plan your video and solidify your theme, it will make filming and editing the video easier as well. Having a plan will keep video production costs down since you can anticipate what you’ll need before getting a cast and crew involved.

Effectively Send Your Message through Video

No matter how you’ve answered the questions above, there is a way to effectively send your message through a video. Video production, from planning to editing, doesn’t have to be an arduous task. Take it from a video production company that has years of experience in producing corporate videos, medical videos, training videos, animated videos, and more. DDA Video can help your company from start to finish. All you need is a desire to create a memorable video, and we can help with the rest.



Photo credit: Microsoft Office Clip Art