Keeping the Viewers Interest
Here at DDA, we try to set all of our projects apart from the rest. In this day and age where people are constantly being bombarded with advertising, it takes a certain type of project to really hold the viewers attention. There are many ways to do this, but recently a company from New York decided to use humor. The idea is simple: A mock investigative report on the actual company being promoted. This allows the viewer to get a steady stream of info on the company, while being entertained by on the street reporter hi-jinx. Right now Andrew and I are hard at work assembling both a funny version and serious version of the video to be shown at a trade show. I think the end result will be quite entertaining!