In the early stages of a video project, we always work on the video design. Sometimes clients may come to us with an idea or concept in mind which may include visual cues or not. Some clients know what they want to say but have no idea of how to say it, both in script or visuals. During the video design stage we brainstorm ideas of how the video is going to flow, what is going to keep all the information together. Working with the client’s design identity is always a good start. The logo may hold visual elements which can be transported into the design of the video. If the video has a spokesperson, the design may be considerably different from that of a video with narration alone. The video design stage of a project is always exciting and you never know what you might end up with.