Maintaining Skill Diversity

We all multitask here at DDA. A writer may also coordinate projects, a designer may have to code parts of a website, and a web programmer may need to tweak a bit of animation in a Flash file to make it fit on the site. It is this skill diversity that makes DDA so unique in the digital media industry. We’re used to working in related, but diverse, fields in order to get our client’s projects done as quickly and efficiently as possible.

Today, I’ve been doing something a bit off the beaten path for me; design. I’m working on some small 50×50 icon designs for a client of ours, and surprisingly having a pretty good time of it. What’s cool about it is that there are close to 40 designs that I have to come up with, so I get to flex my creative muscle a bit and visualize all these different ways to convey information. It’s been a lot of fun so far to try and come up with designs that are each unique, but all fitting into the same style. I’m going to continue to work on my artistic abilities, because after all — Flash is a visual program. It can’t hurt to throw in a little style between lines of code every once in a while.