Music Videos, Then and Now
Last night, as I was browsing music videos on Youtube, I came across the video for the Beatles’ “I Am the Walrus.” Looking at it now, the video is very rudimentary as far as music videos go. After watching the whole thing, though, I started thinking about what music videos were like in the late 60′s and early 70′s. I guess at the time they were a bit of a commodity, since they were likely expensive and there wasn’t really a whole lot of places to show them (no MTV yet, I suppose.)
After the video finished, a link came up for a Styx version, which came out in 2005. Despite its apparent recent release, however, the way the video was shot reminded me of the MTV-era mid-80′s and early 90′s videos. Watching it right after the Beatles version reminded me of the way music videos, and video in general, have evolved over time.
Quick cuts, random content, and the gratuitous use of digital effects are all trademarks of the 80′s era, some of which are still in use today. Nowadays, though, we’ve got better technology, high-definition cameras, and high-fidelity special effects. New techniques are in use that make today’s videos appear more “modern.” At DDA, our video studio creates modern commercials, interactive streaming web content that interacts with Flash, interactive CD-ROM video, and much, much more. Compared to the types of media available in the 80′s, it all looks positively futuristic. It makes me wonder how modern today’s video will look 20 years from now!