The Public has Spoken
The innovative advertising campaign for the low budget horror movie Paranormal Activity seems to have worked for everyone. The producers have stirred up a ton of interest and because of that people have demonstrated that they want to see it in theaters and they want to see it now. The concept of making people demand that the movie be shown in their town makes them feel like they kind of earned the right to see it in their home theater and that makes it more likely that the people who did demand it will go to the theaters and pay to see it. This is especially true since they may not have been able to see it when it was being shown in limited midnight releases that were always sold out.
So after originally saying it would only be a limited release, the movie company said that if they get one million demands, they would release it nationwide. This goal was achieved in less than a week with people who were too far away from the limited release theaters or those who couldn’t get tickets because they were sold out all voting to have a chance to see it. The movie company started prompting action through new television advertising and also allowed people to do a little advertising themselves through links or widgets on the social networking sites such as Facebook, MySpace, and twitter.
So one and all, the goal has been met and the national release begins on October 16th, 2009. What better way to get ready for Halloween than to have a good scare? This movie should do just that. It’s being hailed as the scariest movie of the decade, and some say of all time. I also repeatedly hear that you will have a tough time going to sleep the night after watching it. My brother who actually has seen this agreed and said that after he got out of the theater he decided that he wasn’t even going to try to go to sleep that night, though he said he did pass out eventually from being so tired. Well, I’m excited.