Ethics in Today’s Business World

As is true with every single business in America today, no business is an island. Each and every business is part of a commercial fabric and, as such, is interwoven with a network of other businesses and individuals that service, support, patronize, or interact with it on a regular basis.

From the smallest family-owned independent small businesses to the largest multinational corporations, they all have one thing in common, they are made up of people. With a large cross-section of people, you get a large cross-section of morals, honesty, and ethical behavior.

DDA has always believed that ethics is not something that individuals bring to the job. It needs to be an entrenched, formalized, and definable set of values and goals that are postulated, institutionalized, and supported by the business organization. At DDA, they are!

A strong code of ethics is discussed and encouraged and adhered to at DDA for a few reasons. There is an old European proverb that says, the fish stinks from the head down. Kind of quaint, but somewhat nauseatingly true. The leaders of any organization have, or should have, great influence over practices and policies throughout the organization. Frankly, we don’t want to work at a place that stinks.

A strong code of ethics is also the best protection a business can have. Call it an ethical prophylactic of sorts. No truer an adage ever existed than what goes around comes around. We treat clients, vendors, and colleagues as we wish to be treated and they return the favor. It is also human nature to encourage kindness by being kind, fairness by treating everyone fairly, and morality by being morale.

Finally, we practice ethical behavior at DDA because we want to feel good about ourselves. More than just sleeping well at night, behaving ethically, being scrupulously honest and always taking the morale approach to relationships, practices, and situations awards us a certain self-opinion that raises our standards and allows us to respect ourselves.

Ethics, like transparency and honesty are not a discipline we must be taught or a set of rules to be imposed, but rather a gift we give to ourselves.