Yesterday, a nice looking package arrived by UPS from a major credit card company name addressed to the CEO. The packaging design had done its job well and with interest piqued, it was promptly opened, but that was where the marketing appeal abruptly ended. Inside was a small plastic container of sand, telling us that time was running out… it went straight in the trash. It had failed its mission to captivate and intrigue us into wanting more.
It could have put some Americans to work, instead of being made in China, it could have been a functional item to keep around and act as a continual reminder to us, but it was not intriguing, not memorable, and not useful. In short, it was a large waste of money that will quickly leave our thoughts… fail.
DDA Medical is a full service advertising agency with the professionalism and the experience to create, initiate and maintain a successful innovative marketing advertising campaign. We offer a full range of services such as cutting edge video advertising, medical animation, digital photography, medical writing services, medical website design, custom medical illustrations, graphic design services, healthcare eLearning and medical IT solutions. And it’s all proudly custom made in America with full back-up and support.