Creativity in the Advertising Process

Just came from a meeting to discuss a series of direct mailers.

This is one of my favorite parts of the graphic design process—working with the writers and the Project Coordinator to come up with a theme and a catchy visual/verbal slant. Everyone’s input is welcome but at the same time I know I can rely on my coworkers’ copywriting expertise.

Arriving at a theme that the client and our staff is happy with is very satisfying, and working with so many ideas allows us to arrive at a creative solution that we wouldn’t have reached on our own.