A Roof By Any Other Name

As I mentioned before, I listen to all sorts of different things at my desk while writing, coordinating, and juggling my responsibilities at DDA. My iPod, Internet radio, sports talk shows — it’s amazing how much is available these days to anyone with an Internet connection.

On Tuesday, one of the sports talk shows I was listening to devolved into a rather amusing discussion after one of the hosts used the word “roof,” but pronounced it like the word “rough.” She is apparently from Minnesota, and has never been questioned about her pronounciation until her co-host laughed at her, and repeated the word “rooooof” over and over again. The discussion continued as e-mailers and callers submitted other words that she may pronounce differently than most. It reminded me of the endless arguments we would have in college. People made fun of my “Philly” pronounciation of the word “water” (wood-er),  and “very” (vurry), while I made fun of a friend from North Dakota (don’tchaknow), one from the midwest (Coke for all soda-like beverages), and another from Massachusetts (he drove a wicked nice cahh).

Ironically, as the “roof vs. rough” discussion went on in my left ear, I was writing about roof coatings, roof sealants, and roof maintenance for a client’s new website. I’ve had to do plenty of research over the last few weeks to write coherent, useful, and search engine optimized content for the new site, using materials provided by the client, the client’s existing website, and plenty of Google and Wikipedia searches. As a newspaper reporter, I sometimes had to do research before writing, but usually I was well-versed in the topic of an article. But as an advertising and SEO copywriter, it’s been interesting to learn about new things like roof coatings, waterproof sealants, and waterborne fluid-applied liquid acrylic elastomeric roof coatings (I know you’re impressed).

So it’s back onto the roof for me, with plenty of pages of content still to be written. Today it’s the iPod in the background (until the battery dies, at least), and hopefully three or four pages of SEO content before check-out time. And if I can reach that goal, then “6 p.m.” will sound as good as ever, no matter how you pronounce it.