All Aboard

For someone who loves new technology, and now works for a company that is always on the cutting edge, I always find myself strangely amazed by little technological advances

I found out last week that one of my best friends from college (in Boston), who now lives far away (in Chicago), would be in the area (in New York City) this weekend to visit a bunch of our other college friends (confusing, I know). So I started looking into ways to get to Manhattan without breaking the bank (Amtrak, gas prices) or shattering my patience (driving in Manhattan). I found a bus company that seems relatively new, and offers six trips a day from Philadelphia to Manhattan — along with routes to Boston and Washington, which could come in handy later. The price is more than reasonable — $13 each way — and there are no stops to pick up more passengers. The price apparently varies depending on how far ahead you buy the tickets, and can even be as low as $1 if you’re the first to book on a certain bus.

But aside from all that, I was impressed by two of those “why didn’t I think of that?” features.

One, the bus offers FREE wireless internet access. On the bus. During the entire ride.  I’m not really sure how it works, or how it doesn’t drive up ticket prices, or if I’ll even bring my laptop. But I just thought it was an impressive feature.

The other feature was much smaller,  and not all that interesting on the surface, but it makes perfect sense. When I bought my tickets online, they asked for my cell phone number. Within two minutes, I had a text message with my confirmation numbers and instructions to simply hold the phone up for the driver when I board. It seems so simple, and it is. But it makes the trip that much easier. Instead of remembering a number, or boarding passes, I only need my phone — which I always have with me, anyway.

Things like this have always amazed me, but now that I work at DDA, I find myself wondering more about the meeting when someone thought of these ideas. We have meetings like that all the time here at DDA, and clients are constantly challenging us with new requests. We don’t ever want to say, “We can’t do that,” or, “We can’t make it work.” So in a meeting, we sometimes just brainstorm for ideas. And whether it’s a copywriter, a graphic designer, a programmer, or a videographer, all ideas are welcome, and we are encouraged to think outside the box.

So I like to think that if that bus company had been one of our clients here at DDA, we would have thought of those same ideas. In fact,  I know we would have. Plus a few more that would make technology lovers like me say, “Wow, that is a great idea.”