Comparing Commercials

When comparing advertising techniques between two companies, you will likely find that the approach to one company does not work for the other company. This is why DDA always provides custom designs, video productions, copywriting, programming, and more. We understand that you simply cannot use the same ideas for two different companies.

Take, for instance, two companies with well-known advertising messages. By now, everyone is likely very familiar with iPod commercials that feature silhouette people dancing or singing with very bright colors used in the background. These commercials provide very fun and hip commercials that provide appeal to music listeners around the world and effectively sell the product. However, this marketing tactic does not work for other products or services. So while the commercial is effective, there are other more effective ways to sell your own product.