Industry Standards

Today one of our designers was going back and forth with a third party print company one of our clients decided to use for some large format printing. They had requested the logo we designed for them in a certain format, either EPS or AI files, which are common standards in the industry. The person from the print shop wrote back to us saying the logo format was unusable and incorrect, and through some back and forth, it was discovered that they were using some alternative software that simply couldn’t properly read the files.

Here at DDA, we use industry standard, professional design software for any graphic design project – be it website design, logos, brochures, or other graphics. As we work with our own print house, who also uses the same industry standard software, I don’t believe we have ever run into this issue before. It is quite strange to me that a professional print studio of any kind would opt to use a different software than the one 99% of designers use on a daily basis. Sure, there may be other software that is quicker or easier for people, or maybe one software offers something the other doesn’t, but that alternative software should be just that – alternative, not primary.

Just imagine, for instance, that you buy a video – only instead of a DVD, you really get a VHS tape. Sure, you can probably still use it after finding a cheap player at some yard sale, but that’s definitely not ideal. DDA does not use this kind of practice. For everything we do, from graphic design to video production to programming, we work with industry standards so that you never find yourself stuck in an awkward situation like this. In fact, we are also working with premiering technologies to stay ahead of industry standards, such as HD video on Blu-ray disc.