Last Friday, while thousands of people were lining up at stores and scrambling to get the hottest deals, I was on my computer using the Internet to my advantage. What many people still do not realize is that many stores are posting their in-store deals online, some stores are even posting them the day before. So while many were up early and freezing cold outside and fighting large crowds on Friday, I slept in as I had already made most of my purchases the day before – Thanksgiving morning – all from home. It was easy and pain-free. Then I should also mention that Amazon, one of the largest eCommerce sites, was matching various Black Friday sales all week last week. The Internet wins.
Clearly, the Internet is a powerful tool that many businesses need to successfully utilize. You may not be selling the hottest electronics and toys for the holidays, but you do want potential customers coming to your site instead of going to a competitor. DDA offers just about any digital advertising service you can think of, all under one roof. We can build you a custom eCommerce website, search engine optimize the site so that you land of the front page of Google, integrate video and Flash programs, and market your online destination to potential customers. So while some people are busy running around with the slim hope of finding a good deal, you can make it easy by offering your products or services online 24/7.