There are a flurry of new website meetings scheduled for today. As with any project, one of the first things we do is schedule a kick-off meeting with the new client to talk about specific information and get a better idea of the target audience, goals of the project, and more to help us build truly customized projects. In the case of website design, we establish these goals and objectives to help build a menu and usability structure that fits with the goals in mind.
Alternatively, since we are writing the content for these websites, the kick-off meeting will help to establish what areas the content should focus on more, and which areas should simply be touched on. The copywriting goes a long way in not only explaining your products and services, but also helping users guide through your website and find exactly what they are looking for.