In celebration of the Phillies winning the World Series there was a parade last Friday – and with the estimated 2-million plus fans arriving in Philadelphia that day, planning was the key for everything, though I guess they didn’t tell Septa. At the urging of the mayor, fans everywhere lined up at the Septa train stations and bus stops hoping to get into the city and avoiding the abundant amount of traffic that was sure to hit the city. But it didn’t take long before Septa saw a massive backup. My group waited at the Jenkintown station (which has 3 different lines going through it) and waited for longer than an hour and saw more than 10 trains go by because they were too full to take more people. Every train was filled to capacity, and it wasn’t long before Septa made announcements saying people should look for alternate forms of transportation to the city. So after some discussion, we decided to drive, knowing we would never get there, parking would be a hassle, and traffic would be too backed up. Turns out, driving was a million times better than public transportation as it seems everyone else thought driving would be stupid. And its a good thing we drove, because reports said Septa was even worse trying to get home.
But after this event, it seems a little bit of planning was in order. While Septa tried to provide additional trains and buses, they still ran the same routes. The better idea would have been to run trains to single locations, pick up the hundreds of people waiting at those stations, and go to the city. No stops in between, just a grab-and-go. Ideally, that would have been the best solution. As it was, the only people making it there were on the first stops of the trains or buses, causing some to travel the wrong way only to get on again and come back and leaving those closer to the city out of luck. While most arrived at the parade and eventually got home, there’s no doubt some better planning could have been used.
At DDA, we hope to avoid mistakes like the one Septa made. With a constant flux of clients and projects with deadlines, planning is always needed to sort between what needs to get done now and what can be done later. While one train may start at Doylestown, we can’t simply ignore those waiting in Jenkintown as things get backed up. Instead, we try to manage projects so that both groups are taken care of. One of the benefits of a fully integrated digital advertising company is that if our video studio is backed up, the design studio can take over with graphic elements so that we don’t keep the client waiting and they have something to view. If designs on a website are slowed because of backup, our programmers can still continue with functionality issues or the back-end. With the right planning in place, we can ensure that a project continues to move forward, even if we get backed up with other projects or deadlines.