Blogging for a Cure

I know I’m supposed to blog about my work here at DDA. I’m supposed to talk about how I work with a talented team of degreed copywriters, programmers, graphic designers, search engine marketing and optimization specialists, and videographers at a first-class, full-service advertising and marketing agency. I’m supposed to talk about the projects I’m working on — whether it’s a new website, a print calendar, a WordPress blog system just like this one, social media optimization, or our new in-house online applications division: DDA Apps. I’m supposed to talk about all those things, link to some pertinent information, and maybe crack a clever joke or two.

But I’m not going to do that today.
(See what I did there? Clever, right?)

Today I’m using this space to hopefully grab the attention of a few video game-loving (more on that in a minute) and well-intentioned colleagues, and anyone who happens to be reading this site.

One of my best friends, who I have known since we were 11 years old, has Cystic Fibrosis, a genetic, eventually terminal illness that affects the lungs and digestive system of roughly 30,000 Americans. She had emergency surgery when she was only a few hours old, takes artificial enzyme pills before every meal, and spends a few hours every day receiving treatment to try to keep her lungs free of infection. She spends a night or two in the hospital every few months for what she jokingly calls her “tune-up,” and has spent weeks at a time in the hospital when things weren’t going well.

But for her, things always seem to be going well. She played varsity field hockey and lacrosse in high school, has traveled the world, and lives by herself in Manhattan. Her parents, doctors, and especially her own mind, have never put a limit on what she could do. Unfortunately, as of right now, Cystic Fibrosis has no cure. Just a few decades ago, children born with CF rarely made it to elementary school. But thanks to tireless research, those with CF are living longer and happier lives, often extending into their 30s, 40s, and beyond.

The point to this story was not to make anyone sad, it’s to invite you for what should be a fun night for a great cause. My friend is a very active member of the Cystic Fibrosis Foundation, and has helped organize a fundraiser set for Friday, October 24 in Conshohocken (just blocks from where I live). But this is not your typical black-tie, $500-per-plate fundraising gala.

The event is called  “We Will Rock CF,” or if you’re a fan of puns, “Wii™ Will Rock CF“. The event will feature all things related to the Nintento Wii, including a Guitar Hero Tournament, Wii Golf, Mario Kart, and tons of other Wii games and prizes. Not to mention beer and food. Tickets are $45 each, or $40 each if you buy more than one. The ticket includes unlimited beer, food, soda, and one free entry into the Guitar Hero Tournament. It begins at 8 p.m. at the Spring Mill Fire Hall in Conshohocken, which, for those who live in or around Philadelphia, is across the street from the Spring Mill Station on SEPTA’s R6 commuter rail line (a fine choice when there is unlimited beer involved).

Tickets can be purchased online HERE, and most of the other information can be found on the website. So if you’re a Wii fan, or just a fan of fun Friday nights (and who isn’t?), you can know that your money will be going to a good cause.

Thanks for hanging around with me. We’ll be back to regularly scheduled blog programming tomorrow (likely an excitable blog about our four-day holiday weekend!).