Content Plan Development
Lately I seem to be digging my way out of endless content plans. Content Plans are used as the preliminary step toward content development. First, keyword research is performed to determine how the market is searching for a particular product or service. Second, a site menu structure is established and thirdly, comes content plan development. Now, this is no quick or easy task. Every page is broken down and specific keywords assigned. Page titles are formulated, descriptions, and so forth. Once established, you have achieved the foundation of your site.
This week alone, I have worked on three separate plans. Though the task can be daunting at times, I keep in mind the importance of the work and consider the ease it will provide once the development of search engine optimized copy commences. So, it’s back to work and on with development.