Get Over Yourself

Laurence’s blog on critiques evoked some sour memories. While I majored in Journalism in college, I minored in Art so I am very familiar with the whole share and review process. I’m not going to lie, at times it hurt. When you invest hours, days, and sometimes months into a project, receiving criticism can be a hard pill to swallow. Many times your knee-jerk reaction is to bite back. What do they know? They weren’t in my head when I carefully weighed my color selection or  source of light. They weren’t in the room when I spent hours creating the perfect shadow. And here in lies the problem. It may be a masterpiece in your eyes, but if your work of art fails to communicate the intended message, it has failed.

Trust me, I know what it’s like to revisit and rework a piece. Oftentimes I’ve found I simply can’t do it. When this happens, I take a break; leave the piece alone and return to it with a fresh and renewed outlook. In most cases, I see the critiquer’s point of view and am better prepared to make the necessary adjustments that will improve the value of the work.

At DDA, a full-service advertising agency, this is a process we go through everyday. The designers craft breathtaking website and brochure designs, the programmers construct complex functionalities, the video specialists edit and refine footage, and the writers craft scripts and search engine optimized pages of content. When we send our work out to a client for review, we expect criticism and graciously make the requested adjustments. Does it hurt, maybe just a little but we get over it, after all, no one knows a service or product better than a client, so we value and respect their every opinion.