Today the creative copywriters of DDA tackled the task of search engine optimized paragraphs. No, these are not the most exciting writing assignments to work on, but a necessary element that adds to a website’s pull in terms of driving traffic. We are revising over one-hundred pages of copy to include the popular term, “elearning.” Many companies–corporate and medical alike–have turned to technology-based training tools to educate employees faster and at less cost. At DDA, we have an entire division dedicated to forming custom training programs that are tailored to our clients’ exact needs. By taking the extra time to revise our copy to include popular search terms, we are guaranteeing companies find us when entering popular terms in search engines like Google.