The Final Stretch

At our full-service corporate and medical marketing and advertising agency, we appreciate our clients. It is because of their business and continued work that we can create the works of digital art that both fuel the staff’s passion and the business’s success. That is why we make every effort to please. This week I am coordinating several projects on the last stretch of development. It is at this stage that minor tweaks are made to polish the eLearning platform, corporate spokesperson video, interactive website, or expertly designed print piece into its final desired form. But lucky for us, the development process we have set in place helps to ensure these changes are minimal as we keep the client abreast of our progress throughout the projects entire life cycle.

Take our web development process as an example. We start with a wire frame of the site’s navigational features and progress to design concepts. Once an aesthetic is chosen and fine-tuned, we they begin the task of search engine content development and build out. Several departments work in tandem so the ball is always kept moving and as each stage of development is completed, client input is requested to ensure there are no earth-shaking changes when we reach the final stretch.  This process guarantees efficiency and budget preservation and who doesn’t like that?