Writing for the Medical World

Today I have been working on search engine optimized content for a medical website DDA developed several years ago. The site offers an astounding selection of medical information concerning prostate cancer and available treatment options. Like many of the sites we maintain, this site has grown over time to incorporate more relevant information that is a direct reflection of the times and latest technological advancements. So what’s my assignment? To add a new section of content discussing the latest advancement in minimally invasive technology–the robotic prostatectomy.

Writing for a medical site presents its own set of unique challenges. Unlike the flowery promotional SEO content we develop for our clients in the corporate world, medical copy must be precisely accurate, but still readable. The goal? To provide patients with an excellent resource of accurate information that will empower them when considering available actions of care. To ensure this end result, DDA Medical’s creative and scientific copywriters scour technical data and translate it into language that is easily understood by the everyday reader but rich in relevant keywords that are sure to yield positive results in terms of search engine rankings. So if you are in search of a full-service medical website developer with in-house copywriting capabilities, look no further than the medical marketing and advertising agency pioneering digital technology–DDA Medical.