Everything Is A La Carte

When you do something day in and day out it is hard to be enthusiastic about the repetitiveness of the task. Fortunately for all of us at our marketing and advertising company, there is enough variety to all our tasks that we can remain challenged and enthusiastic. We are among the lucky ones.

A great part of what feeds that enthusiasm is the fact that nothing we do at DDA is a formula. When someone writes in and asks for a price sheet on a video or a 4-page brochure or a small website, we have to write back and explain that each project is unique and so until we know what the specs are we cannot even throw out a ballpark figure. In restaurant terminology, there is no menu, everything is a la carte.

At DDA, we adhere to the words of Ralph Waldo Emerson who wrote, “Enthusiasm is one of the most powerful engines of success. Nothing great was ever achieved without enthusiasm.”