A long time ago, I learned that to succeed in anything one needs absolute stick-to-it-iv-ness. This applies in one’s personal pursuits, but it is mandatory if you run a small business. the expression, “wears many hats” is at best picturesque. It fails to outline the endless details small, big, bigger and biggest that become part of one’s day as one strives to keep things on an even keel.

So what has the past year been like? Well for starters, no real personal time or vacation breaks for David and I. We “steal” two hours here, a morning there, but pretty much we are tethered to the office. We have always been focused on being efficient as a team, but are still looking for ways to save time by streamlining our different processes.

We are also painfully aware that in bad times many companies cut their advertising and promotion budgets to the bone, so we have invested time by building very sophisticated high-end elements into our services that we know clients will find new, exciting and very useful.

And in this brutal economy our efforts are starting to pay off. Our business development team have initial conferences all week, they also have quotes in different stages of completion and we have several new clients as we countdown to Fall.

Stick-to-it-iv-ness does pay. Or as the very colorful Zig Ziglar says, “Success is dependent upon the glands–sweat glands.”