Working The B To B Arena

When we started DDA over a decade ago, David and I made the conscious decision not to work the consumer market directly. And as we have evolved into the interactive marketing company we are today, I know we made the right decision for us. Over the years, a few consumer driven businesses approach us with projects, but those projects have never proven to be exciting or challenging enough for DDA to continue.

I think of DDA as the bridge between the people who create the product and service and the different populations that utilize those products and services. We are light years ahead of many advertising and marketing companies when it comes to innovation in website design for example. Witness DDA’s Smart Site,DDA’s Grid navigation and in teh print world we started adding 3D images to print brochures very in the ’90s. As long ago as 1998, we were producing 6″ x 9″ and 9″ x 12″ postcards. It took several years for other agencies to utilize them.

My point, change is difficult for most businesses. Most consumer driven businesses are very conservative and reluctant to try something new. Working in the b to b arena, and now the medical arena utilizes our strengths and helps us lead, not follow the pack.