Events Occur in Real Time

Not only was I treated to another improbable Eagles playoff victory last Sunday, but it also marked the return of one of my favorite television shows, which had been on hiatus for more than a year due to the Hollywood writers’ strike.

The show is “24”, and it returned for its seventh season with a two-hour premiere on Sunday and another two hours on Monday. What makes “24” unique is that this seventh season is, in reality, the seventh “day.” Unlike other dramas, which cut out segments and even jump ahead days and weeks in a single hour-long episode, every hour of “24” is an actual HOUR in the fictional world of the show. At the beginning of every episode, they even show a message stating, “The Following Takes Place Between 9:00 a.m. and 10:00 a.m. — Events Occur In Real Time.”

The main character is Jack Bauer (Kiefer Sutherland), who was a counter-terrorism agent in prior seasons, but is now just a regular citizen. But of course, within the first four hours of his day, Jack testifies before congress, breaks a prisoner out of FBI headquarters, hotwires a car and drives it off a parking garage without looking, and finally goes undercover with the very terrorists he is trying to stop.

To fully enjoy “24”, you have to suspend your perception of reality. Could one man really do all of this in just four hours? (Of course not.) When does he eat, drink, and go to the bathroom if he’s chasing terrorists in real time? (During commercials?) How come his shots are always on target, but he never gets hit? (Magic?) If you ask yourself all these questions while you watch, you will only get frustrated and not be able to fully enjoy the show. It is one hour of pure entertainment, as long as you don’t take it too seriously.

Things also happen in real time here at Dynamic Digital Advertising. So far in 2009, the office has been buzzing with website design and development projects that are nearing completion, including a few heavy programming projects, along with a few medical websites and medical CME projects. At DDA, our events occur between 8 a.m. and 6 p.m. (Monday-Thursday), and allow us to be one of the top marketing and advertising agencies in America.

Like Jack Bauer, the DDA team can do just about anything. Whether it’s medical website design and development, custom programming, trade show displays, printed brochures, video production, or 3D animation, DDA can get it done in real time. Our creative copywriters, programmers, videographers, search engine optimization (SEO) specialists, animators, and graphic designers work together to complete every project and hit every deadline.

We may not be running through the streets of Washington and beating up the bad guys. But at DDA, we work in real time to accomplish everything our clients need.