Going Live is the Way to Go

Today’s shocking news for those of you who may have never read my blog: I’m a big sports fan. And as someone who enjoys playing tennis, and played semi-well in high school, I have always loved watching great tennis matches. My favorite event to watch has always been Wimbledon, the most prestigious major tournament that takes place in London each June/July.

Thanks to our compressed workweek here at DDA, I was able to wake up Friday morning and catch what I thought would be two great men’s semifinal matches from Wimbledon (London is five hours ahead, so morning matches on the East Coast are common). I enjoyed the first match, which was aired on ESPN in crystal clear high definition, and was settling in to root for American Andy Roddick in the second match, slated to begin at about 10:30 a.m. But at 10:25, ESPN told viewers it was “not permitted” to show the match due to contractual obligations, and that NBC would show it.

The problem is that NBC didn’t want to interrupt the Today Show or Rachael Ray, so its Wimbledon coverage didn’t begin until noon. At that point, they showed the second match from the beginning on a tape delay, even though in reality, the match was nearly over. This strategy may have worked years ago, when TV was the only way to know what was going on halfway around the world. But in today’s day and age, I quickly booted up my computer, and was able to follow the match online as it happened. I even watched live streaming video of the match for a little while, before NBC shut down these third-party streams with fear that no one would watch their “real” coverage later in the day.

With so many different technologies out there, we have become conditioned to expect everything to be immediate. As a sports fan, that is definitely true. I can not only watch a baseball game on TV, but if I happen to be out of town, I can catch it online, listen to it on satellite radio, and even watch live video on my iPhone (if I had an iPhone). Outside the sports world, the same is still true. Like it or not, we like instant gratification, and we like to see things as they happen.

DDA understands completely. We know that live webcasts and interactive marketing technologies are a necessity in many market segments these days. At DDA, we can film your video — on-site or in our studio — and help produce a live webcast that not only showcases your video to a large audience, but also integrates Powerpoint slides, text information, and even interactive question and answer sessions. We have made a name for ourselves by pushing the envelope here at DDA — whether it was in the beginnings of search engine marketing (SEM), the first digital photography studio in Pennsylvania, or our surefire SureThing search engine optimization (SEO) strategy for website design and development.

Our seven divisions can cover all of your marketing and advertising needs from beginning to end, whether it’s custom online applications, search engine marketing (SEM), high definition video, or corporate and medical training programs. Contact us today, and speak to a LIVE person right away (no tape delays here!).